Now in its 4th year, WMC Fest is a must-attend event for creatives in the Midwest. Its goal is to inspire and enable the creative mind and will feature 20 speakers, 20 designers, and over 30 bands over the weekend. Between three days of art, music, and industry talks, there is more than enough to do, and Midwest Action is here to help you sort through some of it.

If we could find time to be bummed that WMC Fest is coming to an end, we might be sad, but there are still too many great things booked to feel anything but inspired. Hopefully you’re still kicking after a full Saturday, because you’ve got one more ahead of you to enjoy. A quick preview of some Sunday Midwest-Action-approved performances are listed below:

Graphic by GoMedia.

Graphic by GoMedia.

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Campfire Conspiracy is a new pop punk band from Cleveland, Ohio. WMC Fest’s own, Jeff Finley, drums in the band, alongside Scott Mumaw and Matt Witt on guitar and bass, respectively.

2:30-3:00 | TROY DESHANO
Troy Deshano | Twitter

Artist and illustrator, Troy Deshano, will be making the trip to WMC Fest from Traverse City, Michigan to speak this year. After attending the festival in 2011, Deshano partnered with Jim LePage and launched the Old & New Project. His speech, entitled “The Best Decisions Rarely Make Sense on Paper”, will delve into Troy’s personal experiences with setting goals, life’s curveballs, and finding joy in the little things.

4:45-5:15 | CHRISTEN CARTER | Twitter

Christen Carter, hailing from Chicago, is the owner of the Busy Beaver Button Company. In 1995, Christen began Busy Beaver in her college apartment. It has grown since then to a company with a client list including WordPress, The Art Institute of Chicago, and Threadless. Her talk will help make sense of what to do when your business actually takes off. From the WMC website:

There’s so much excitement around starting something up, but what happens when things are actually going well? It can get kinda nerve-racking to figure out the next steps.


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Trapper Shoepp & the Shades are making the trip from Milwaukee to rock Cleveland’s Jakprints Stage. Trapper Shoepp’s solid americana jams and confident roots-rock-personality are infectious. The violin, harmonica, and piano melodies peppered throughout their 2012 release, Run, Engine, Run, will win over even the toughest hearts. Combine all of the above into one package and an energetic live show is the result. Often referenced as “a band you should be on the lookout for”, they’ll be right in the Cleveland neighborhood.

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Hailing from Minneapolis, Astronautilis brings hip hop to Cleveland. This music, though most obviously rooted in rap, reveals a myriad of other influences as well. His 2011 release, This is Our Science, received excellent reviews, eventually landing on the Billboard charts. He performs at the AiR Stage at 9:00.

And that’s Weapons of Mass Creation Fest! GoMedia, the company hosting the festival, aims to please every year, and then they aim higher. One glance at the official schedule proves that this year is no exception.

WMCFest Official | FaceBook | Twitter